Located in the historic Chatham-Arch District of Indianapolis, Indiana, Circa is an eclectic mix of old and new, historic and modern, the past and the present. It combines sleek modern architecture with preservation of a landmark building, and is located just south of Massachusetts Avenue—one of the most vibrant and creative areas of downtown Indy. The tagline, MODERN HISTORY AT MASS AVE, succinctly tells the community’s story: Modern living, amid history, along Mass Ave. The logo supports the positioning, thanks to a font that is simultaneously modern and retro.
CAMPAIGN COMPONENTS: Positioning // Marketing Strategy // Naming // Logo Design // Temporary Website // Collateral Materials // Wayfinding Signage Package