2626 Fountain View is a high-end apartment community in the style-conscious Galleria area of Houston, Texas. The signature elements of the interior design channel mid-century modern glamour, including an internally illuminated circular bar, metallic wall coverings and oversized glittering chandeliers. To convey the glam vibe in marketing materials, the font Bella was chosen for its combination of classical and modern elements; highly stylized photography was utilized; metallic inks and UV varnish provided sparkle; and a sleek black folder added a dollop of drama. The takeaway for the very stylish, image-conscious target market is that a chic and glamorous lifestyle awaits them at 2626 Fountain View.
CAMPAIGN COMPONENTS: Logo & Theme Line // Brand Vision // Signage Design // Collateral Materials