Beginning with a branding study to assess strengths, weaknesses and opportunities, TPA created the brand image and messaging for Dickson Furniture's student housing division from scratch. Made in the USA, product durability and custom furniture design became the themes anchoring the campaign. Fun, eye-catching graphics differentiated Dickson from competitors, added personality to the brand, and—for the first time in its 25-year history—established Dickson as a true player in the student housing furniture industry.
CAMPAIGN COMPONENTS: Brand Positioning Study // Corporate Identity Design // Student Housing Brochure // Website Copy and Headers // Print Advertising Campaign // Online Advertising Campaign // Road Show Bus Wrap // Product Hang Tag Design // Trade Show Booth // Publicity